The Art of Rhetoric

If you want to download the powerpoint on rhetoric, here it is!

rhetorical-devices

For practice with ethos, pathos, and logos, take a look at some of the following ads:

Advertisement #1

Advertisement #2

Advertisement #3

Advertisement #4

Advertisement #5

Advertisement #6

Advertisement #7

Advertisement #8

Advertisement #9

Advertisement #10

(that last one is old and in Spanish but it’s one of the best commercials ever)

Although some ads feature politicians, I want you to try and view the ads for their intended use of persuasive techniques rather than their political messages.

For class today, I would like you to post comments about any two of the above links.

In your comment, please explain the following things:

  • What is the ad’s message?
  • Who is the ad’s audience?
  • Which rhetorical devices (ethos, pathos, or logos) does the author of the ad use?
  • How does the ad use the devices?

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